The Blog

Wouldn’t life be great if we could just go out and do what we love – photograph horses, of course – all day long, without having to worry about all the legwork that goes with it? I don’t know about you, but marketing our businesses used to be one of the jobs we’ve...

One of the most common questions we’re asked by the Training Barn delegates is probably one that you’ve mulled over a few times yourself: just how, exactly, do you go about growing a sizeable and authentic database of leads who – and this bit is crucial –...

I had an epiphany recently while one a long drive to a shoot. I spend a lot of time in the car, travelling from one place to the next, and I wanted to make sure that this blank space in my schedule was being put to work – for me. So like many people, I’ve turned to...

How’s this for a dream: your own sprawling studio, dotted with your own beautiful photographs, a wall of inspiration, and plenty of space to store frames, samples, an endless array of lenses, and a viewing space for your clients, too. Some of you might be lucky enough...

Does anyone else ever feel like their camera’s manual is just…staring you down and totally judging you for never having read it? Just me? Nah, I didn’t think so. But honestly, who has the time or the inclination to sift through hundreds of pages of dry, technical...

You’re a professional photographer, and that means that the experience of having a shoot with you is about more than just the fabulous images your clients will enjoy at the end – it’s also about the experience of the shoot day itself. Everything needs to be smooth,...

Ahhh, another day in isolation. To keep the morale up, we would like to offer some more ideas as to what you could be working on while staying safe at home.  On our list of ‘jobs to do’ is seeking out new influencers for our businesses. This may include riders,...

How are you doing? We hope you have been following along with our latest emails. If you have missed any of our tips and tricks, fear not- we have added them to our Facebook Members Group. If you’re not already a member then what on earth have you been doing all this...

“What I really need is for someone to share my work – someone everyone knows. Then my business will really make some headway!” Hands up if you’ve had this very thought before – and the other hand up if you’ve dismissed the idea as being impossible to fulfil. Okay, now...

Does anyone else ever feel like their camera’s manual is just…staring you down and totally judging you for never having read it? Just me? Nah, I didn’t think so. But honestly, who has the time or the inclination to sift through hundreds of pages of dry, technical...

You’ve worked hard and dreamed for ages, and you’ve finally done it: you’re a fully-fledged equestrian portrait photographer. So that’s that, right? All set, and you’ll be happy to be where you are now forever. Except, well…that’s not actually how it tends to work. By...

If you’re a horse lover, the chances are that you’ve watched at least a little bit of top-level competition. Maybe you’ve tuned into Badminton or Burghley’s thrills-and-spills cross-country day; perhaps you’ve ushered in Christmas with Olympia’s showjumping spectacle....

Every day behind a camera is a new adventure, but the best – and often, most frustrating – adventures come with a heaping helping of trial and error. We want to help you reach the next level as quickly as possible, so we’ve compiled some of the most common mistakes...

Remember that Talking Heads song, ‘Once in a Lifetime?’ You know the one – it starts with a long monologue telling you that you may find yourself in a beautiful house, with a beautiful wife – but, the Talking Heads explain, we might find ourselves thinking that this...

Are you guilty of New Year-itis? Do you head into January determined to make major changes throughout your life – fewer calories, more exercise, a thriving bank account, all the usual suspects? It feels like the pressure’s on, right? Like everyone around you is making...

This blog is super important if you want to understand exactly how to target and attract your ideal client. Early on in your career, you might think that any client is a good client. And that’s not entirely wrong – many of the clients you book will be brilliant, even...

No matter who you are or what you do, if you’re self-employed or own your own business, you absolutely must have a website. It’s totally and completely non-negotiable – but if you outsource the job, it can also be eye-wateringly expensive. Fortunately, site-builders...